"Texturing" a model always starts with the UV map. Nine times out ten, the reason a model is difficult to texture is because the UV map and/or material zones are not created well. With good material zone creation, you can virtually automate texture mapping with seamless textures and a few brush strokes in some cases.

I'm not a good texturer, but can do a decent UV Map, from time to time. That makes texturing models, myself, a heck of a lot easier.