That doesn't always have the desired effect, however, Pumeco. And sometimes, it's even detrimental to both the customer and the company. You wouldn't want to put a company out of business, for example, would you? Boycotts are best left as last ditch efforts to make someone change their mind about a certain issue. I both like and dislike it as a tactic, however, because even while at it's best it's a form of free speech,  at it's worse, it's still a form of blackmail.