@ Keith  - Difference is how many of those other already available industry figure models has as any additional content assets to their name? Most of them are stand alone offerings. Imagine small studios who now have access to a figure that can do more than one thing, has a huge content library available, and is cheaper than a $400 single figure you find on sites like Turbosquid. If you cannot see the appeal, well then, there is no point explaining. What their marketing is selling is an industry standard figure, with loads of content support. Show me any other already available 3D figure in the pro sector that offers the same thing within a decent price range. Daz isn't targeting Pixar or Disney, but the small studios who have the skills, but don't have the time and resources to create content from scratch. Chances are they will have the same approach towards the gaming sector. Targeting those who need a figure that can do more than what is on offer.

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