Ah so, it is a type of Visual Novel Game, but fully video animated.  

You can make visual novel games in it as in the examples. But you can also use it to create comic books or combine videos and images into a single story. Personally i enjoy creating stories/comics and would normally use PS or Gimp to setup things. But i found that to be rather slow because they are not really designed for something like that, so tried to see if there was a program out there which could do what i wanted, but weren't able to find such. So it all started as something just for my own needs, but since there are a lot of people out there that uses Poser/Daz3D to make graphics. I thought, that im probably not the only one that would think it could be fun to create stories with there content. And always enjoying a good story, it have always annoyed me a little bit that you couldn't play a part in it. So making it possible to also add interaction to them was just the next step, and then it just kind of went a bit overboard with videos, audio and the ability to turn stories more into games. So its not solely designed to make games, it can also just be used for create stories, creating lightboxes etc.