Well... I am not the smartest, but it seems to me that any company looking to dump their old format would be wanting to adopt the industry standard format and build their program around that.  If one doesn't exist, it would seem prudent to design one with all the technologies that are currently needed, leaving room for potential development in the future, and make it an open standard so that the industry can look at it and see if it is worth adopting themselves.  Ideally the standard would be developed between the various members of the industry and open to improvement by them all.  What do I know, though.