We seem to get threads like this every few years.

The answer is the same as it's always been, a figure in itself isn't a huge financial investment, but supporting it so it doesn't end up like all the rest is.

Right from the start Daz have had the smarts to know that a new figure needs to have quite a bit of content available at launch, so they take the financial gamble and "hire" vendors to make content for it before it's launched, that way they have a stockpile of content to release over the first month after the figure is released, it's this support that gives the other vendors the confidence to move over to the new figure, that and the six previous generations of figures Daz have created.

For a figure to remove V4 from the top of the Poser tree it's going to have to be done the Daz way, and that's a huge investment, that company also wont have the history of figure support that Daz does, so giving the vendors the confidence to jump on their figure really wont be easy, HiveWire did try but lets be honest Dawn didn't even get close to giving Vicky a scare.