If a product is on sale you will check out at the sale pricing.

There are a lot of benefits to prime. Lower everyday pricing, you don't have to wait for a product to be put on sale to get a good price on it. There will be special releases into prime at a huge discount for prime members only for a few days only to let prime members get a great value. There is a free item each month. There will still be some items released at $3.50. The pricing structure was changed to allow for larger products at a good discount for prime members. The $3.50 pricing structure kept the size of those items constrained at times. We have many vendors who do LARGE high-quality items that they can now put into the prime section at a good discount for prime members. Some of these vendors rarely put their stores on sale, so putting an item in prime for a larger discount is a benefit to those prime members who would like to purchase those items. Also, this allows for a larger variety of vendors to participate in prime. The prime section is no longer limited to a select group of vendors.

Prime members will still get coupons each month that are for prime members only and are not available to all members. Prime members will still get vendor specific store coupons that are good for Prime Members Only. There is the prime only forum, prime only gallery, ability to upload unlimited gallery images, prime challenges coming up with prizes for those who particpate and other benefits. So we do still support Prime completely.

I posted the link because of the request for it and thought it would help and be easier to just click that than copy paste for anyone who wanted to view it. :)