AdBlock Plus for Firefox and Noscript gets rid of the site's unwelcome ads. It also stops dangerous flash content that has been compromised on many other websites (as well as flash from auto running and hogging memory). Google Chrome's newest update blocks flash automatically. Highly recommended. Also banner ads can be compromised (as recently big websites like Yahoo and others had happen) so blocking them can be a good security measure.

Edited to add

I misspoke, it's Sept 1 that Google Chrome stops Flash completely.

http://www.theregister.co.uk/2015/08/28/google_says_flash_ads_out_september/

The dust settled, thinking "what a fine home, at least for now" not realizing that doom would soon be coming in the form of a vacuum cleaner.