in one!

see, they see a feature on another site and then go "oh we need that" and copy it. round avatars? copied. the mentioned "this is cool stuff" copied.... not listen to the users, but trying to find a solution to leaving members by throwing "cool" stuff at the wall.

here's a thing. watch Ramsey's Kitchen Nightmares. not the US version, the original UK version... and you'll see exactly the same in every place he went to help.