This system is not good. A buyer adds a product to their cart thinking they have the blue discount only to find they're getting no discount or worse... some weird 5% discount which is more of a slap in the face. A store needs to be completely transparent with its pricing or you;re gonna lose trust with your customer.

To me this new Prime approach smells like ... join Prime and get the sale prices we use to offer all the time'... but now you have to join Prime to get them. The lax attitude of the previous... more customer friendly Prime is what's hurting this new Prime.

If I joined Prime and got the Prime products for $3.50 but there's a lot of vendor products at full price I want... I accept those prices because it's cut and dried... an honest trade. With this new Prime where prices are just made willy nilly... what's my incentive as a buyer?

I have zero interest in joining the current Prime membership. It's too bad, because I was just about to join. Vendors pricing their own products on a whim? I have zero interest in partaking in this. As a customer I feel like I'm not being trusted. Like the store's trying to trick me.

I don't care how damn good a product is. I treat the vendor with respect... they should do the same for me.