What I'm saying is this.... you add something to your cart that has a discounted BLUE price... then you're ready to make the purchase and find that the BLUE price is no longer there and now some 15.93 weird price is there.

1. the buyer feels like the blue price was a set up

2. the new weird percentage price now makes the buyer feel like they're being played because that's a really weird price... something and 93 cents?

Friday I get paid. There's stuff in the marketplace I'd love to buy but it's too damn hard to figure out what the price is gonna be to buy a ton of stuff... so I'm gonna go to another store to spend my whole lot of money.

This is what the blue discount cost you guys.