" and neither is a subscription service."

I really don't know what yahoo first made up that bs but its someone who has just no clue what the word brokerage means or how a brokerage works. The accounting cost alone would be prohibitive unless the how the whole company was organized. And to do that they would have to get hundreds of people on board. Imagine thousands of individual products starting subscriptions for x time every single day with some being pro rated. Then imagine that the money for those thousands of individual subscriptions having to be properly added to the accounts of hundreds of PA's. Then imagine that on top of that some hundreds of subscriptions expire or are other wise ended. Again some being pro rated if there was a CS issue. The accounting would just be so daunting even if they could get 300 people to sign on to a risky concept like that. And before anyone says "oh but they can just do all buy outs" that way also is crazy talk because it means that the cost of doing business skyrockets into the stratosphere. Brokerages work because they don't have to pre pay for the bulk of the inventory that goes into them.

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