consumer573 posted at 4:23PM Sun, 06 December 2015 - #4242799

My understanding is that Renderosity's and Renderosity Vendor's cash cow of V4 was on the decline and there was nothing new coming out of Smith Micro and Poser that was creating the major crossover that V4 had. Deep sales on V4 were great for customers, and 3.50 Prime was good for customers and vendors but was bringing in no revenue for Rendo for all its management overhead. By going to V6 and Gn characters they would not interest a Poser based clientele.

So they had to try something.

I like Hornet's summary. But where do things need to go from here? Does anybody out there have any thoughts?

Well, one suggestion would be to try to get vendors to focus on buildings and vehicles and props in the OBJ format. These play nicely (often) in a multitude of software (Daz, Poser, Carrara, etc) and better models have a VERY long shelf life.

As far as sales being good for customers and vendors, but not for Rendo is not accurate. Rendo might not have been making as much as they wanted, but they DO get a piece of most of the money coming in. They didn't get much off of Prime products themselves, BUT the monthly coupon was never good for Prime items and members most certainly used that coupon and some of that went into Rendo's pocket.