Cimarron posted at 9:30AM Fri, 11 December 2015 - #4243647

Thanks Giana, but for example, I'm looking at a product and the Prime price is what once upon a time was available to all customers during a sale and the everyday customer sale price is roughly the normal price. Rendo used to have great sales and discounts for everyone, now it seems to be only for Prime members.

That's the hole that Rendo dug for themselves, they upset the Prime membership with the changes that were badly communicated and unless they make changes Prime membership will fall overall. Yet, if they are not careful, by trying to get Prime/ex Prime members back on side they will upset the rest of the customer base. The whole reason for the change was to make more profit, but I doubt that they are, and while massive sales might help the number of orders it could cut profits even further.

For there to be a balance between making profits and giving customers a good deal you need to know your market and clearly Rendo doesn't.

 

 

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