Ok, well my 2 cents worth. I've been a member at Rendo for quite a while myself, bought a few things over the years, etc. The new site redesign? Ok, admittedly not a huge fan. Prime membership? Yup.. I recently purchased one, but for me it makes sense. Based on the things that I buy and the volume that I purchase I'll get my money's worth out of it. Granted, it's not as good a value as it once was, back when I paid more for it - but still it will end up saving me money in the long run. Would I prefer they go back to the previous way they did prime? Yes.. absolutely. I much preferred it when all Prime products where the same price and there wasn't any guesswork involved. My recommendation would be to establish a second category for these products that are not really prime priced. If the vendor isn't willing to sell at Prime pricing then they shouldn't get the benefit of prime advertising. The prime members could still enjoy a discount, but the vendors wouldn't get the product placement they would get unless they are willing to sell at a true prime price.

Like 3d stories I've found the advertising to be inconsistent - I will receive notifications for a sale only to discover it has expired which of course simply encourages me not to buy the product. I would recommend if a product is only going to be on sale for 24 or 48 hours, then put a huge banner at the top of the email saying that - TODAY ONLY or 2 DAYS ONLY or something along those lines. Either that, or don't send out email advertisements for sales on products that will only be on sale for such a short period of time. Again if the vendors aren't willing to offer the sale for a longer period of time, they shouldn't get premium treatment when it comes to product placement and advertising.