RGUS opened this issue on Jan 06, 2016 ยท 135 posts
Kazam561 posted Thu, 07 January 2016 at 1:20 PM
What must Renderosity do if it wishes to survive? Currently it's becoming a Genesis figure store. Realize this... Daz's current G3/V7 purposely has no intended support for Smith Micro's Poser. So let's follow their train of thought. Daz wishes to own the market. Not just on software but eventually figures (at this price range). Daz has changed supporting a competitor's software and thus sacrificed a large consumer spending group in plan of a long term goal. How does this affect Renderosity who sells G2/G3/V7 items? If the Daz's plan comes to fruition and Smith Micro decides to fold up or go a completely different route then Daz will have the market for these type of figures. So let's take the point home. How does Daz own the market place? They change their EULA. A EULA which will make it impossible to sell any support for Daz figures at any non-Daz store. Daz wouldn't change a EULA to spite others would it? Nooooooo.... That's never been done before in business. Wake up Renderosity. You can't afford to play follow the leader when their plan is to starve you out of business.
You, as a company must incentivize. You must use your current strength with your current vendors. Yes you take a small hit, but you need to invest in a future. Either make better deals with vendors to get them to provide more varied content or start folding up your shop now. Why should I buy an outfit here for a G3/V7 figure from a vendor who's got a shop at Daz with an equivalent outfit for 50% to 75% off? Right now, even though I'm not a D/S user, Daz's Platinum Club has better deals than Prime.
Ask customers what they want. Run polls asking about outfits, and props. Have vendors work with customers to custom make items. Yes it's a lot of work, but it will revitalize the market place.
And to vendors, this ship is leaving too. Sure raise prices while you can.... if you can stand losing business. Both sides of the shop need to be flexible if they want to survive. Less stores, and less programs mean a worse time for vendors too.
The dust settled, thinking "what a fine home, at least for now" not realizing that doom would soon be coming in the form of a vacuum cleaner.