Ah I get it. The items that are not in 'Prime' are on sale for 40% off for normal members and 50% off for Prime Members, right? And the 'Prime' items aren't on sale at all for normal members but on sale for 50% off for Prime members. Would that be right?

It's not that I really care, but that would mean that the sale strategy is to disappoint normal members by mentioning "up to 50% OFF Exnem's entire store" and treating 'Prime' as the status quo, instead of just pointing out how much of an exceptional benefit 'Prime' is (which some other site usually does). I find that quite curious, it's interesting to see the different strategies the bigger 3D sites apply. I hope it works out well for you guys!