Lol okay I was trying to be polite and point out to you why your post was actually speculation and not a pronouncement of fact.

We can look more factually at your statements if that makes you happier.

DAZ will ride this to the end.

This in fact is your second point. Of course it is true but what that end is and when it will arrive is the point that is unclear.

To me, it looks like they are hurting bad.

You are even declaring this point as speculation by the statement "To me" for it to be accepted as anything more than speculative you would need to provide data to back up the assertion that "they are hurting bad."

The only reason they would add encryption is if they're looking for additional sources of revenue.

There are many reasons to add encryption other than looking for additional revenue sources. The most common and overall usage of encryption relates to security and not to diversifying revenue sources. "The primary purpose of encryption is to protect the confidentiality of digital data stored on computer systems or transmitted via the Internet or other computer networks. " (1)

Some have said that DAZ will drop DRM if there is no cost-benifit. Incorrect.

As I said above all business need to continually adapt and modify their business plans and strategy to stay viable. To suggest that any business is incapable of change is purely opinion. For example Daz 3D has itself instituted many major changes in its own business strategies to maintain or increase its viability for example making Daz Studio Pro a free platform. I honestly can not see any evidence to suggest that Daz 3D would not continue this practice in the future if forces required their action.

Other companies have used DRM and they've gone under.

Sure that is true. But you're neglecting to mention the fact that the majority of the major media and intellectual property retailers actively use DRM today. Take Disney for instance, DIsney helped create DVD DRM and is actively using many forms of DRM in the market today. In fact looking at the largest and most successful companies DRM is in common usage and would almost be easier to create an argument that DRM is an essential aspect to these corporate giants business plans.

And as another user said, DAZ never has a plan B.

Quotations must be verifiably attributed to a reliable source or they are generally considered speculation.

They will stick to DRM to the end.

The end of what? Time and space? Its practical application to a viable product? Until such time as a better security measure can be put in place to add security to media assets?

None of what you've said about #1 applies to DRM. And in #2, DRM isn't measured in sales. What possible data would they look at?

All of what I said applies to DRM, DRM is not a separate intangible force but part of an overall business plan and in this situation is focusing on media asset security. The question isn't what data would they look at, but what questions are they asking. Does an encrypted product have the same takeup rate as a non encrypted product? Has the encryption made the designed impact on the illegal copying and distribution of products? Is there any significant changes in revenue or rate of sales between the two comparable assets? There are plenty of data points available to Daz 3D to measure the impacts or success of the encryption project. The question is where are the data points for the assertions that you have made here? If there is no data or evidence of their factual basis they are simply your own entitled opinion. Maybe we need to ask what were the question you were asking to reach those conclusions also?