GeofiX posted at 12:23PM Tue, 16 February 2016 - #4255173

"Hmmm... seems to me going from charging for DAZ 4.0 to making it free was an awful big one. Yep, I might even call it a precedent."

Wasn't that back in the days of Dan Farr DAZ? - If so it isn't a precedent for the New DAZ management. I'm just curious as to who was in charge when that happened...

Well, yes Dann Farr was still at Daz 3D at the time Daz Studio Pro was made available for free (Feb 2012), but was no longer the acting CEO of the business, at that point the still current CEO of Daz 3D Jim Thornton had been in the role for a number of months (Nov 2011). So you could probably call this one of the first major changes implemented by the "New DAZ management". Also its worth noting, a number of the current management team were actually involved with Daz 3D with Dann Farr as CEO for numerous years. So "New" may not be an entirely accurate term for the changes to the management team that have ocurred over the years.

Here is an article about the change to make DS and other software available for free with comment from both Dann and Jim from 2012. And secondly an article from 2011 announcing the new CEO and CMO (1) (2)

Or if you would like a long and rambling thread full of speculation, cynicism and people talking about "the announced change that are going to ruin Daz forever!!!!" You can try this Rendo thread in the Poser forum from 2012 (3) which was started after Brian Howell announced that a "Game Changer" was about to be announced by Daz 3D CEO Jim Thornton, Brian Howell who is today Daz3D's current VP of Production and has been with Daz 3D since 2007 which was 4 years before Dann left. Parts of the old linked thread are quite an interesting read with some very obvious bias, overt cynicism and what ended up being some far from accurate predictions made by some members in regards to what the change will mean to the future of the industry. Funny the echoes that still ring out to this day from some that seem to have been getting it very wrong for years, but see no need to change their tact...