Even DAZ's 40-50% off "sale" prices are generally much higher or comparable to the 25-30% off sale prices here. For instance, at DAZ, Xiuying character for Mei Lin 7: 40% off. Reg price $17.95, sale price $10.77 (This seems to be pretty standard pricing for characters there now).

Here, Jilleen for Genesis 3 Females: 25% Off Reg price $13.95 Sale Price: $10.46
TDT-Tasha for Genesis 3 Female: 21% Off Reg Price $12.50 Sale Price $9.87 (So close to the same final price or less)

But this is not the first time I've heard people complain that the sales here are not as great as the sales at DAZ. They're only looking at the % off, not the final sale price. Almost makes me want to rethink my pricing here, but I'm really not sure how many people are that myopic.