It really doesn't matter what the discount is, it's the end price and what you get for it that counts. I think the perception here is bad simply because they changed the sales model back in July 2015, and never got around to explaining to us fully what to expect from the new one. Coupons for example are all but useless now. They aren't enough to make you jump on a full price product, and there are so many varying restrictions on them that it isn't really worth trying to figure out what they are good for.

I think part of the problem is that so much of the site is now devoted to paid advertising, rather than promoting items on the site that even when you go to the sale page you first see items that have nothing to do with the sale.

In other words, it isn't the prices that are the problem, they are fine, it's the way the sales are promoted, and the fact it is too much work to figure out if now is a good time to buy.

At DAZ it is rather the other way around, I go over there and I have a pretty good idea if I am going to buy the item immediately or I am going to wait six months to pick it up (assuming of course I want it at all). The expectation is that if I buy it now, I can get it for 50%+ off by jumping through a few hoops, or I can wait until the new car smell wears off, and pick it up on some kind of sale at least 50% off without hoops six months down the road.

Here? There isn't any rhyme or reason to what discount you can reasonably expect to get at any time.

There is also a bit of a problem with QA, I am a DAZ user, and anything I buy over there will work in DAZ - or will get fixed quickly.

Here, there is still a bunch of stuff that is iffy. Most of which I am an advanced enough user to get around, but it still decreases the perceived value of the product particularly if I have to evaluate the risk during the buying decision.

In regards to DTHUREGRIF's point, that's the reason I am leery of buying characters here. I don't have any problem with hers, I know her work and I have never had a problem with any of her figures. (By the way - is there ever going to be a Genesis 3 version of Liv?) But some of the lesser known vendors, I have bought characters and had to remove them because they threw error messages - even when that character was not in the scene of course because it had been added to the "gene pool" and had a circular reference or other type problem.

And I of course have no idea what the impact on sales have been here since July - they may be flat or they may be going through the roof. In my case I can't say I have really seen any significant change in my buying habits, at least looking at my reward numbers. I have noticed it's tending to flat line now, I buy about the same amount every month. Previous to this I had some really heavy buying periods due to sales, particularly the ones where you built up your rewards percentage by how much you bought. Overall, taking into account my rewards went from 5% to 7% with the change in Prime, I'm spending about 10% less this year.