These are digital products - there are no incremental costs for selling more units, you are better off selling 10 at $2.50 a piece than 2 at $10.00 The problem is getting the volume so that your total return is worth the time you put into it not setting the price of an individual unit. As hornet3d points out, market fragmentation is not your friend in this equation.

What DAZ is doing is pushing volume, they give you a very definite reason why you should buy it now - because for a period of time that product will be a lot more expensive. So you buy it now or you wait six months.

Again, the problem I see at this location is that no such expectation is being set. It's not that the prices are out of line (at 20-30% off anyway), It's that currently we have no idea of when it is a good time to buy, with the exception of Prime Flash sales. So for myself anyway, I put stuff on my wish list which I was doing before - but it tends to set there longer now because I have no idea of when I should be buying it. If it turns out I need the item for a current project, I buy it. Previous to July my tendency was to use that monthly Prime coupon to clear out any sale items in my wishlist once a month where I could be reliably be counted on to spend at least $100.

I also have artists here I regularly buy from at the slightest sign of a discount. Their items are high quality and unique, much like hornet3d is referring to.