After spending hundreds of dollars on V4 over the years, doing it all over again at three times the price seems stupid. Some of the clothes for V7 almost costs as much as the real thing. While I can appreciate the improvements to any program over time there comes a time when the investment out weights the benefits. I wish these two camps would come together at some point, but sadly I don't see that happening. For myself it's not just the investment in content but also the program itself. For me Poser is a lot nicer to work with and has become like a good friend.