It's always unfortunate when this happens but...

I used to work for "A major electrical retailer" in the UK and when people were caught out like this, the company line was, "Sorry and all that but we don't come round and ask you for more money if the price goes up after you bought it".

The law (in the UK) when it comes to buying something is that when you fork over the money, it's a done deal unless the seller breaches contract by either not supplying the goods, or if the goods are in some way defective. Basically, you don't go and buy something with a view to changing your mind later, even if you see it somewhere else cheaper. The law assumes you've done your research before parting with your money, which is a reasonable assumption. It's fair to say that you're happy with the transaction if you're prepared to pay for it.

Of course, online sales have different regulations here in the UK and there's usually a right to cancel. Most companies do charge a restock/admin fee, though. IMO that's quite reasonable.

Coppula eam se non posit acceptera jocularum.

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