Yup, it's sure interesting. I wonder how many of those models have ironically shown up in BMW-sponsored commercials or movies, and maybe some were even used in a few of BMW's own car commercials. On a similar note, I know for a fact many of the IKEA furniture models that were on Turbosquid and other model resource sites not so long ago were actually modeled for use in IKEA's own furniture showcase magazine (which happens to be 90% CG renders now, not photographs), and yet they filed suit to have them taken down.

Most of the "cars" we see in commercials these days are very much CG, and a lot of high-end studios license models from Squid and other places in order to make deadlines, so there's a decent chance some of those were actually used in a car commercial at one time or another. I can see how reselling the models under the BMW name can be interpreted as an infringement of Trademark, but I can't see how these models could possibly have harmed BMW or their subsidiaries in any way financially, so I'm not sure they can claim damages here. I think they can only have them removed.

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