@sinner: BMW doesn't care about free advertising, they're already well established. Besides that, they are at the point where they can afford to license their brand out to other companies and projects who themselves would benefit from using a BMW in their productions. That is to say BMW is known well enough now to where using their name in a production can benefit that company, not the other way around. So all BMW cares about in that regard is protecting their image. If they are going to continue to license their name out, they absolutely need to protect their interests by managing closely who does and who does not use their brand for profit.

I know it's a difficult concept to grasp sometimes, because we should all be so lucky in life as to have something of such value, where people are constantly willing to pay us to use our brand in their works, but this is where BMW is at now, so why should they let anyone make money off their brand likeness when there's plenty of opportunity for them to be paid well for it?

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