Coupons Promotions, treats and Discounts Incentives comment.

Treats weren't as fun as I thought they would be.

I feel that coupons should be applicable to PRIME items but not PRIME pricing if you are not PRIME. That is, a 20% item not applicable to sale prices should take 20% off the full price of a Prime item that is not otherwise on sale. Also say a 10% item that IS applicable to sale items should take 10% off a Prime item's sale price, but not apply to any Prime pricing.

PRIME items should be treated as regular items to non-Prime customers, no better, no worse.

When shopping I mentally think of a PRIME item at either it's non-Prime full price or it's non-Prime sale price as a regular item, just not with any extra PRIME discount.

The way Rendo is doing currently it says a buyer has to cross every single PRIME item off their list PERMANENTLY if they ever see a potentially fun coupon incentive. I think this is a marketing mistake. It's not just creating an incentive for Prime saying 'hey I can get a better price on this', it's creating a resentment situation where 'hey I have to take this out of my shopping cart because to me this is a blacklisted item'. Because for whatever reason I've made the decision not to join your PRIME club.

Hope this reads okay. It's meant to be thoughtful not angry.