That wasn't what I was responding to though. You said you couldn't think of a single vendor that sold exclusively through their own site and I gave you two. Had you asked for any vendors that sold through their own site at all, exclusive or not, I could give you a list of several others, but that wasn't what you said. And why does it matter whether the majority sell through large brokerages or not anyway? That has no relevance to the issue of a vendor's potential for success with selling through their own site. It wouldn't matter if you were the only vendor on the planet who sold through their own site, as long as you're getting enough traffic to that site and sales to make it worth the endeavor. Some vendors even use brokerages as lead-ins to their own site. Kind of like free advertising - that pays you.