Lol, Its no big thing its just a difference of opinion.

Ambient firmly believes that Social media marketing channels are essential to success in this market and the mass markets are not.

I tend to believe pretty much the exact opposite, Social media is more like a personal diary aimed at people that have already discovered you and ignoring the mass markets can only hinder a content creators progression in the wider market. The reasons I believe this are to do with my own experience and talking with my peers in this market sector.

Another thing that isn't helping is that Ambient insists that selling a digital cupboard with or without articulating draws, is exactly the same as selling an abstract oil painting titled 'Freedom for Africa'. (With articulating draws is better imo ;) )