Its a complicated topic, I wouldn't go as far as to say that Poser is dying, I would rather say that they have to be careful and that i think they should consider changing strategy.

Some things I at least would consider if I were in their shoes would be to only release one version of Poser, drop the Pro version and game versions etc. release one product at a reasonable low price.

Instead what they could do is to release Poser optimized characters, that works with the face room and could even extend it so its more like Iclone where you can shape the body as well. I know you do this through morphs etc. But I always liked the idea of the face room that you could drag around the mesh of character to shape them and so forth, think there is a lot of lost potential in it and if they ain't going to use it in the future then remove it, don't leave such thing in the program. If they could create characters with a single good rig, so content could be used for all these characters and maybe get automatic conformed within reasonable limits. Much like you can conform cloth to a character now lets say they make a character called Brenda and you can change her body and the cloth follows etc, But cloth made for her, would also fit a character called Tris and Rachel etc. Sort of like the fitting room but it just need to be more streamlined and I think they could do that if they made and sold such characters themselves. And obvious these characters would have to be high quality!!

Another thing would be to give the dynamic hair an overhaul, it would be a great selling point if it were good. Upgrade the dynamic cloth room, so you have more and better options, for instant so you could select a fabric type and save custom fabric types etc.

I think they should kill off Firefly and put all effort into Superfly and stop with trying to make everything work together, take the best solution and make it even better. Get rid of all the old materials they are a nightmare and not needed anymore.

This is Cracked dry mud....Really? who would ever make a material like that today!!

So get rid off all these materials and add PBR materials instead.

I like the comic outline renders you can do, so that should be improved as well, maybe with cell shading setting.

Create better integration with other software solutions, PoserFusion is really nice but could be improved, maybe so you could select which objects in the scene you wish to send over, make it so as you import object that you can setup how they are imported so these settings are saved each time you choose to update. Basically get Poser more integrated into the other packages a lot of people that are using these could greatly benefit from using Poser I think.

Change the unit system so it better follows other software solutions.

So at least to me I think they need to focus more on whats important for the users and what the majority is using Poser for, I mean the addition of the bullet system was a nice idea, but was it really worth it? How many people really use it, its not like the forum is filled with bullet animations. To me it seems like they try to add to many things where some are of very little interest to most people, but by doing this they loose quality both in new features that are important, but also old ones that have a lot of potential and some of which people uses a lot. For instant instead of the bullet system, why not add a particle system instead, which could be used in still shots as well or add photometric lights etc. They really need to get to terms with the saying "Kill your darlings" i think. There is much potential they just need to focus on the right things.