TheDarkerSideOfArt posted at 9:23PM Thu, 12 April 2018 - #4328097

I do not understand brand/product loyalty

I do, I trust Oreos more than those off brand look a likes, so I'm loyal to Oreo's and Oreo's only. .

Original Oreos, yes. Totally agree. Bizarre new alien Oreos flavors like birthday cake and fruity pebbles, no way. But that's brand extension, which is another of the great flawed concepts that breaks the 22 immutable laws of marketing, as the new brand entity rarely actually results in greater sales overall, it just splits the sales between the original brand and the extension.