Wolf, Poser's had support for PBR and Substance Painter since 2015, the other apps are playing catch up in that regard. The issue has been making the old content work with the new render engine. For Poser the large runtimes people have built up over the years is both an asset and a problem with regard to developing the technology.

People don't expect to pay for software these days, revenue is generated from added services like support or micro transaction content. SM could stay with the current model and go down the "buy me and save money" approach used by zbrush - that would mean focusing on functionality and not figures.