That was an interesting thread to read. Yeah, it sounds like there is a direct challenge to DAZ there, though it is a bit confusing to those using Reallusion, there are some unhappy campers on that thread. Looking at the price points on the whole thing though (and I am talking about content) I don't think DAZ has much to worry about with Studio - Morph3D which is also DAZ3D on the other hand has plenty to worry about.

Looking at all that though makes you want to take Smith Micro and shake it by the neck. That's where Poser needs to be if it wants to stay relevant.