I have read with interest all the previous entries on this topic, so I will throw in my 2 cents worth. I grew up in a time when we built things! A hobby to me was building model cars or planes. Then computers came along and we were all fascinated with what computers could do. My first computer was a vic 20. Then a commador 64 with 64 k of memory. Building things in a computer was a logical extension, combining the interest in building things and what computers could accomplish into one. So just being able to do stuff with a computer was fascinating. Younger people don't have that sense of wonder regarding computers. Video games is were its at, providing play/ instant gratification! Model cars and planes, model railroads are pretty much much a thing of the past. They still exist but to a small interest group. Times change, generations of people have different interest. It seems to me for a product like Poser to have continuing relevance it must cater more to professional game development.