I've been using it for several weeks now and absolutely love it. I don't care who/what or IF it's geared towards anybody (which I doubt). Not having to memorize a pile of shortcuts makes me much faster. I use a wide variety of software and simply can't spend the time required to learn more than a few oft-used shortcuts. This also makes it tons easier for the new person and the occasional user. Long time Blender users treat mastering the interface as a rite of passage. I'd rather just make stuff.