This is what the Deal page says:

RPublishing's store is up to 60% off for ALL members & up to 65% off for Prime Members.

Starting now through 11:59 pm (cst) Monday, January 14th.

It's not 11:59 and the only sale price that is showing is for Prime. I am not a Prime member. Totally confused here and sad that I am going to miss out on the great sale.