True, the problem is if everybody gets in the habit of ignoring the top row because it isn't pertinent it defeats the purpose of the paid product placement to start with. Which brings me to my second gripe: Why take the time to show me items I have already bought? It's pointless for you, I can't buy them again, and you could be using my attention to show me something I might purchase, and it's annoying to me to have to pick out stuff I don't have from a page.