I think its about time that they did it. They have their own figures to sell and promote as that keeps their business up and the forums running. I wouldn't be surprised if they modify their forum rules to discourage talking about competing figures. It's been rather outrageous to see people start threads about new poser figures and singing their praises on a site that makes their own figures or ask people if they're going to make stuff for other figures. They may want everyone to have free discussions but people can be respectful to the site owners while doing it. I also wouldn't be surprised that these discussions threads didn't spur the change in what is being sold in the store, much less get them to work on the 2.0 version of their figures.