Forum: Poser - OFFICIAL


Subject: New Poser Wishlist

EClark1894 opened this issue on Jul 07, 2019 ยท 589 posts


Morkonan posted Wed, 17 July 2019 at 9:33 PM

My "suggestions." (Demands)

Renderosity has to treat Poser like a "Product" and not as a gallon of milk on sale that draws consumers to buy high-profit chocolate bars at the checkout counter. If they do not do that and insist on continuing the "same old thing" they will simply end up as another entry on the long list of companies that used to own Poser's IP.

This is a fact. It's not a debatable point as the evidence for failing to do just that can be found with every iteration of Poser and the repeated redistribution of the IP, as the ONLY source of profit potential the previous owner had left from it, and the failed exclusive marketplaces that thought all they had to do was "build it and they will come."

Poser IP owners need to put on their Big Boy pants. If you want to make money in business, you have to act like you want to make money in business. Artists starve and the gallery owners and auction houses thrive. Guess why?

First, Renderosity has to see what they have... They need to sit down around a conference table and develop a strategy for first examining their product. All portions of their product, from each Room and process that product performs. EVERY BIT OF IT. That is the only way anyone can sensibly create a plan to exploit the profit potential of a product. This is also a moot point and is not debatable. Anyone who says that is not an appropriate process is wrong.

(And, I'm being so forceful here because what we all want is for Poser to continue to exist. I'm here not because I love posting on Renderosity forums, but because if Renderosity does not do what I am saying then Poser will cease to exist in a year or so, maybe two at the most. Gone. Sold off as the only way to make profit from owning the Poser IP, just like every other IP holder has been forced to do.)

Renderosity must then design and successfully implement and steward a plan that exploits each of Poser's included features. What does that mean? A lot... Poser has a ton of stuff in it, many of which a basic user never touches and doesn't know how to touch. Renderosity must maximize the profit potential of the entirety of their acquired IP and that means developing nice, flashy, cool, and completely noteworthy products that further encourage sales and illuminate the value of the IP they now own.

Renderosity must not make the mistake of thinking that all they have to do is "build it and they will come." That never happens. They can't just produce a series of esoteric tutorial vids and included pre-installed content highlight vids with a droning yammering series of presenters that is about as exciting as watching paint die. Not dry... Actually die. On the wall. Like Poser has done for years in the hands of every single IP holder that thought all they had to do was "teach and they will come." So_much_garbage_effort. It don't work. None of that sort of thing ever works for anything... Yet, people think that's all they have to do and the money will just start rolling in.

So, wat do?

When I open Poser, I see a blank scene. Actually, SM's take on putting that cool looking default figure in the opening scene with good lighting and neato stuff focused on it was pretty good. But, they didn't move their inspiration forward into anything else at all. Their marketplace looked like the back-section of a Good Will Store where pants with stains-of-unknown-origin sit on shelves, as if being there will make someone buy them. So...

Renderosity must steward a program that is developed not only to exploit Poser, itself, and all its neato interesting features (tutes, highlights, capabilities, technical sales) but must also steward a program that seeks to provide nice, shiny, cool, products focused on each of Poser's main features. They should also, of course, focus on quality products that use multiple features, but they need to single out some of Poser's more arcane and least-used features in order to fully exploit their new IP gain. That means encouraging, through whatever means they have at their disposal, products for Animation, Dynamic Hair, Cloth, Python libraries that don't friggin break on every iteration, advanced products with lots of rigging choices, quality controlled lighting products with "Do Art" one-button press functionality...

Marvelous Designer is NOT in the business of providing products to promote Poser. See how that works? Nobody is going to come donate money to keep Poser running. Nobody who doesn't have a specific profit-motivated interest in Poser is going to do anything to support Poser "in the real world." Renderosty has to force people to become fans of Poser, itself, not just of "3D rendering dollies in cool outfits." They can go anywhere, these days, for that and Poser has to stand alone, else anyone else can easily compete with it.

And, they have to put 110% into developing marketing and promotion for each and every single product that is in this super-secret "We're going to make them love this IP" Internal Program.

Honestly, I'm not really confident. It's not that I don't think Renderosity et al could make this a success. It's that I think they believe all they have to do is own the product and then they can sit back and patch decades-old bits and pieces that are cobbled together while the sales just keep pouring in, thanks to the efforts of third-party independent artists trying to make a buck in their marketplace...

That is not going to happen. It has never happened. Ever.

I know there are some really cool and often looked-for improvements suggested in this thread. There always are. But, they are immaterial... Nothing matters right now except Renderosity's complete dedication to actually making money by owning the Poser IP. Everything else is secondary. I do not know that a marketplace service provider who has both Vendors and Customers as profit-potential customers can easily make the leap to "product manufacturer and primary representative." A Distributor is a completely different business animal than a "Manufacturer."

So, Poser fans, when you see Renderosity not trying to make money by directly exploiting their Poser IP, without unduly exploiting us, of course, then say something. Wake them up. Tell them they have to make money by doing more than just including a new algorithm or adding some neato new feature that literally most of the Poser World will never, ever, use or pay attention to without the appropriate inducement to do so with a "cool new visually and technically awesome product" that showcases those features and gets the owner and user of it enthusiastic about using those features. Srsly... If we don't demand quality and good marketing and business stewardship, Poser is going to go away. Forever.

PS - Everyone has learned there is little profit, these days, in selling the Poser software package. We know this. Some people didn't, evidently, but they also had other problems and did too little, too late, to shore up their marketing of Poser merchandise. A glance at their stock reports last year told me all I needed to know about the direction they were going. Said as much, too. But, the "too little, too late" effort is what pressages a Poser IP sale. WE have to ensure that doesn't happen again, since IP holders seem to forget their basic responsibilities.

PPS -And, if someone insists I provide yet another "me too" suggestion, then mine is - EVERY half-decent 3D software rendering package out there has its own claim-to-fame Dynamic Hair module. Poser has the "Hair Room" which is an infested slime-pit of "Doesn't Work, But When It Does It's Hideous." There are fifty-eleven darn different coding and research projects out there all with enthusiastic supporters and cool algorithms taken directly from super-awesome SCIENCE. Go subsume one of those or kidnap the developers and give us a Hair generator worthy of the title instead of some garbage that spews up groups of frightened wire-wool badgers when a "Do Hair" button is pressed. I have never seen Poser Dynamic Hair that is worth rendering. Never. I've been here since Poser 6 and it wasn't worth it then,not worth it now.

(I have seen and have constructed dynamic hair items that were worth rendering, but none suitable for "Human Hair" styles. A parka aint a Farrah...Even then it wasn't really worth rendering, but I was proud of it, so had to mention it... :) )

PS - Yes, I'm forceful about all this. That will likely wear off as futility sets in as I see the complacency slowly build around achieving the critical needs of a Poser IP-Holder to fully develop and exploit their product. U.E. should marry Blender and they can have a child that will supplant Poser et al. and I won't waste my blood-pressure on this anymore.