thefixer opened this issue on Aug 14, 2019 ยท 60 posts
wolf359 posted Fri, 16 August 2019 at 5:55 PM
However sub as an option could significantly expand its customer
base, provided they offer appealing content and features that the
competition does not.
If poser was objectively beating "the competition"in terms of program features and content they would already be expanding their user base even without an affordable monthly subscription scheme to lure new users.
Consumers are willing to pay for what they consider "value" in a program even when there are free alternatives.
I was a professional Graphic Designer for print for 19 years using the Adobe products since the mid 1990's. The corel ,Broderbund etc. products were always a time destroying showstopper whenever a client tried to use them to submit collateral for professional four color process, offset printing...a bloody nightmare!!!
Sure the Adobe's affordable sub scheme makes them even more attractive to new comers from an economic perspective
However luring new customers with a reasonably priced subscription scheme only works ,in the long term, when there is some very appealing "Meat on the table" compared to the competition, once the newcomers arrive or they wont say for very long.