Ok, if I get you right, you announce a 70% store wide sale (prime membership independent), which in case of xtrart's store means (for me as a non prime member): Like 1/3 of her store is (for me) discounted at 70% (the newer items) and like 2/3 is (for me) discounted at 35% (the older items). And it is intented to work this way ?