movida posted at 8:31AM Tue, 31 December 2019 - #4375059

In what universe is rental well received by the masses? The masses? That must be why permanent licenses are an advertising/sales benefit.

https://www.business.com/articles/pricing-license-vs-subscription/

"The popularity of subscription services

Ten years ago, the idea that we would forgo purchasing something in favor of a subscription was an early-stage concept, yet to achieve mass consumer adoption.

Subscription services, such as Netflix and Spotify, were mainly popular with younger audiences, attracting a student and young professional, urban demographic with a keen interest in trying out new apps and technology. Your classic early adopters.

Now the U.S. Census Bureau's American Community Survey shows that subscription services are attracting older, more mature demographics with a much wider geographic spread, far beyond major metropolitan areas. Subscription services have gone mainstream. The Harvard Business Review confirms that "30% are between 35 and 54, and 22% are age 55 or older, which is good news for consumer-focused app developers and startups.

Amazon is another sign of the health of the subscription economy. Ten years ago, Amazon was mainly known for being a great website to buy cheap books, DVDs, and CDs from. Now, according to a recent Consumer Intelligence Research Partners report, 46 percent of U.S. households have an Amazon Prime account. This means that around 20 percent of the U.S. adult population has access to a Prime account. Not only does this guarantee a two-day delivery, but subscribers can get a wide selection of TV shows, movies, and music on demand, on any device.

Even cars are moving towards a subscription model. Uber and rival companies, in some cities, have overtaken traditional taxi use. Cadillac and Porsche both launched subscription car offerings in New York and Atlanta, Georgia, in 2017, with prices starting at $1,500 per month. Subscribers have the ability to control everything through apps and can swap cars multiple times every month.

With these trends establishing subscriptions as the way forward for consumers, it should be no surprise that businesses are switching to cloud-based subscription software options over traditional license options."