The whole thing is controlled by customers, not the Industries! The ones who do not like to rent, or have a call home controlled software will not get it. Best way to fight it is not to support it in any way. Small artists have to look at there budget, if you have allot of rental software then the price will rise up to the sky, with ease you will have a monthly bill over 500$ just for a few applications including your Internet access and cell phone. People with average income will no longer be able to afford the bills. If you use the applications in a professional way, you might be able to cover the costs. Hobbyists will be left out, primary you need the income to cover the basic life costs. People with irregular income will choose applications without rent, they have no other choice.