As a strict consumer, Prime works well for me. I look for quality so I am OK with delaying purchases until something nice and well made either goes for Prime sale or I can use my Prime points to lower the price. More recently I got a bit irked about how the other software's content seems to dominate everything here and how quality of recent content and promo materials went down a bit, but I anticipate it still will be worth purchasing Prime for an additional year. Poser 12 will definitely, I expect, be a watershed for many.