I've worked as a graphic designer and studied this for several years ... here is my input for what it's worth:

• Find a name you like
• If Lobo is it ... a timber wolf would be a possibility (I actually have a pen/ink of a wolf that a client didn't use if you want to see it)
• A motif and color scheme that makes your brand consistent.
• A byline ... short descriptive phrase that lets folks know what your "style" is.

There are other things, but I thought this list might help.

Boni

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"Be Hero to Yourself" -- Peter Tork