In re-reading the OP's post, I have to agree with AmbientShade about what transpired when Poser changed hands from SM to Bondware. And to be specific, the eligibility for the free upgrade was not for Poser 10/2014 users but Poser Pro 2014 Game Developer users who would be affected by the SM Servers shutting down. Poser Pro 2014 only does not phone home so it has a 'permanent' license allowing infinite logins. Now, if anyone has PP2012 or PP2014 and Poser 12 installed, the desktop icons are very different.

Anyway, AmbientShade is right, contact customer support.