I actually DID know that about IKEA. But I don't particularly like that super real look. As someone earlier in this thread said, Superfly can do really good glass and metal. The problem I run into is that other things don't look as realistic, so you have this photographically realistic gun, bottle, etc. but the figure doesn't look nearly as realistic, so the image looks "off." (Actually, I run into this with Firefly, too. Sometimes I'll intentionally make shaders look less realistic.)

It's a matter of taste. I like that flatness you dislike. The dramatically lit images you like look very "3D" to me, like video game stuff. Nothing wrong with that, but just not what I'm aiming for.

I'm not opposed to Superfly. I've bought Superfly materials...but find I don't use them much. I don't often need what Superfly provides, and it's not worth the longer, noisier renders.

And I actually like and use dynamic hair. It does have its issues, and I would love it if they improved it, particularly the memory issues, but I use it a lot more than I use Superfly.