Normally I don't write a lot here at Rendo, but at least I read everything from start to finish and even though there seems not to be a lot of activities here, I have to leave a comment because of these rediculous 50% off sales for quite some time.

I'm sorry that I don't estimate these 50% off sales but here is why,

Rendo advertise the semi annual sales as follows: All your favorite vendors at an incredible 50% off everything!

**What is incredible at 50% off? ** During the past few months I see nothing than these very boring sales at a so-called "incredible" 50% off.

I simply don't buy at an incredible low 50% off, because this is simply too pricey!

I'm here at Renderosity since 2008 and I purchased thousands of products (nearly 5300 items) from Rendo and additional twice as much from Daz and other stores. In the past there were days I spent more than $2'000 on a single day here at Rendo. Those times are long gone, especially since the business management and the sales strategy drastically changed a few years ago. I stopped buying a lot of things when the $3.50 sells were dropped and things at Rendo became very expensive for no good reason and furthermore I didn't like the new webshop since then from a technical point of view. e.g. the navigation, no scrolling, page per page etc.

E.g. my requirements in order that I'm willing to buy something from the Renderosity store, a discount has to be 70% off in minimum and I buy exclusively from my wishlist and completely fade out all the other advertisments, offers etc.

The sales are basic marketing. They create a sense of urgency as the sale price is for only so long, but I don't care these kind of marketing strategy and I depend on nothing and can wait. A Prime Membership or 50% off is no option for me anymore, because I need thousands of products for movie projects and I'm not able to afford high-priced products. The Prime Membership is useless and make the products even more expensive, no corresponding countervalue! Every customer has his own requirements and perceptions what is a reasonable price for a product. I dumped hundreds of products from my wishlist already because of this and these are all lost sales for the PA's sadly.

I'm sure they lost a lot of money on these grounds and they don’t seem to even check why, it really seems like the business management just don’t care or hasn't a clue.

Unfortunatly a single customer can't pay the hard work from the PA's that goes into their products, that's the dilemma, only the mass of customers is able to pay their work. Under normal circumstances the price tag fits to the needs of the customers and so the PA's have their hard work paid. If I get a suitable discount I would be able to buy my wishlist all at once and once the wishlist is empty I'm interested to get more products, this is how business works, but if the price tag remains expensive over a long period, I buy probably nothing at all and my wishlist remains full, that's the dilemma of a customer. To make real changes as a consumer, people have to speak with with their wallets. That is all any company understands now days.

...and last but not least, I'm sorry if that hurts someone, but I don't care if PA's or Rendo can make a living from selling their products, since no PA or Rendo would ever care about if I can make a living as well. That's business and so called reality and not virtuality, but from an artists perspective other reasons may be more important.

Thank you for reading my comment.