It's advertising fluff that looks tacky on a serious software startup screen. If anything it isn't indicative of a "Poser Pulse Growing" but rather a "Poser is incredibly insular software that's attached to a store with trending products"... Figure if somebody loads Poser 12 five years from now what would they care about some legacy product for La Femme? Or perhaps the splash screen is now becoming a rotating advertisement space? Or maybe just a new advert for each update? Who knows? Weird.

It's not the imagery itself that's jarring, although I think the color palette choice should have been more subdued to match or complement the actual interface mood, pretty sure Poser 12 doesn't have a watercolour interface option... yet lol, it's the text. Just seems strange.

Growing pains I guess.