I've come up to think this: advertising is a science for me, a wrong target may be rather negative either for the vendor presented and for the company.
Just try for two seconds to imagine ads for Microsoft's Surface Pro in all Apple's stores: the reactions will be between humoristic ones and aggressive ones, but in any cases the target won't be correct, it can even be counter-productive.

𝒫𝒽𝓎𝓁

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